# Pendo is recognized as an industry standard in enterprise software

Analyst firms recognize Pendo as a trusted leader for enterprises in the AI era. From driving adoption and intelligence across user journeys to delivering impact with product and digital analytics, Pendo helps organizations create exceptional software experiences. With leading AI-first strengths across Digital Adoption, Product Analytics, and Voice of the Customer – Pendo is built for scale and innovation.

## Explore the categories of Software Experience Management (SXM)

## LATEST REPORTS

### Explore the latest reports

[2025 ISG Product Intelligence Leadership Position](https://go.pendo.io/rs/185-LQW-370/images/ISG_Buyers_Guide_Product_Intelligence_2025_Software_Provider_Report_Pendo.pdf?version=0) [Download the report](https://go.pendo.io/rs/185-LQW-370/images/ISG_Buyers_Guide_Product_Intelligence_2025_Software_Provider_Report_Pendo.pdf?version=0)

### [Pendo named a Star Performer in Everest Group Digital Adoption Platforms (DAP)](https://go.pendo.io/rs/185-LQW-370/images/Everest_Group_Digital_Adoption_Platforms_DAP_PEAK_Matrix_Assessment_2024_Focus_on_Pendo.pdf?version=1) [Download the report](https://go.pendo.io/rs/185-LQW-370/images/Everest_Group_Digital_Adoption_Platforms_DAP_PEAK_Matrix_Assessment_2024_Focus_on_Pendo.pdf?version=1)

### [Forrester® Total Economic Impact Study: Driving Employee Productivity and ROI with Pendo](https://go.pendo.io/forrester-the-total-economic-impact-of-pendo-download.html) [Download the report](https://go.pendo.io/forrester-the-total-economic-impact-of-pendo-download.html)

## MARKET EVALUATIONS

### Additional market recognition

### Forrester Wave: Digital Adoption

2022 & 2024 - Leader & Strong Performer

### Everest Group Digital Adoption Matrix

2025 - Leader

### ISG Product Intelligence

2025 - Leader

### Forrester Wave: Digital Analytics

2025 - Strong Performer

#### Analyst contact

Russell Martin leads analyst relations at Pendo, helping industry experts understand and amplify the impact of Pendo.

Russell Martin

[russell.martin@pendo.io](mailto:russell.martin@pendo.io)

## Check out even more recent analyst reports

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Podcast **Hosted by Trisha Price** \
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Candid conversations with product and tech leaders about the pivotal decisions that drive great products and the pressure that comes with it.](https://www.pendo.io/hard-calls-podcast/)

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CERTIFICATION **Free certification courses for product leaders** \
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Get certified today!](https://www.pendo.io/certification-courses/)

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Resource **The playbook for AI-enhanced product management**](https://www.pendo.io/resources/the-playbook-for-ai-enhanced-product-management/)

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Resource **10 questions you can answer with Pendo data**](https://www.pendo.io/resources/the-playbook-for-ai-enhanced-product-management/)

## Ready to see what all the hype is about?

“Pendo saved us on resources, saved us on money, and added a sense of uniformity to our applications.”

– Kyle Strickland, SVP of Product at NBCUniversal

[Get a Demo](https://go.pendo.io/demo-pendo.html)

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## What is Software Experience Management (SXM), and how is Pendo leading this category?

Software Experience Management (SXM) is a new industry category that brings together digital adoption, product analytics, in-app guidance, and feedback to help organizations maximize the value of their software investments. Pendo is recognized by top analyst firms as a pioneer in SXM, uniquely combining analytics and in-app engagement to drive productivity, adoption, and customer satisfaction across the enterprise.

## How do analysts rank Pendo across key enterprise software categories?

Leading analyst firms including Forrester, ISG, and Everest Group consistently recognize Pendo as a **Leader and Strong Performer** across categories such as **Digital Adoption Platforms (DAP), Digital Analytics, and Product Intelligence**. Recent reports highlight Pendo’s strong market position, innovation, and customer outcomes, confirming its role as a trusted partner for enterprise growth.

## Why was Pendo named a leader in the ISG Product Intelligence report?

ISG recognized Pendo’s leadership for our robust **product analytics, cross-platform insights, and customer-centric approach**. By helping organizations better understand user behavior and product performance, Pendo empowers teams to make data-driven decisions that directly improve ROI and accelerate innovation.

## What makes Pendo different from other Digital Adoption Platforms (DAP)?

Unlike standalone DAP tools, Pendo offers an integrated approach that combines **analytics, guidance, feedback, and roadmapping** into one platform. This makes Pendo uniquely positioned to not only drive adoption, but also provide deep visibility into product usage, user sentiment, and long-term value realization.