[Should you build or buy your churn prediction model?](https://www.pendo.io/pendo-blog/buy-vs-build-churn-models)
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April 15, 2026
Should you build or buy your churn prediction model?
Ask most data teams if they could build a churn model, and the honest answer is: probably yes, and they might've already.
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AI-powered churn prediction at scale
Sneha Raghavan, VP of customer success, talks about the power of Pendo Predict and how it uses product signals to directly impact revenue outcomes.
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