# PENDO FOR PRODUCT ## Does tracking and increasing adoption feel like a guessing game? Get all the tools you need to drive business growth from your product. [Get a Demo](https://www.pendo.io/demo-pendo/) ### Build what your users want Collect feedback at scale and move quickly with AI-powered analysis to align development with customers’ needs. ### Improve what you’ve already built Use product analytics and replay data to spot friction, then take action with no-code in-app messaging. ### Use your product to drive growth Leverage targeted in-app guides to increase product adoption, boost user engagement, and grow revenue. ## Understand user behavior to find new revenue opportunities Optimize product revenue Identify the products, features, and user behaviors that drive retention to inform product-led growth and engineering investments. LastPass used Pendo Guides to encourage users to upgrade their plan, driving **$500K** in new bookings. [Read the case study](https://www.pendo.io/customers/lastpass-marketing-team-increased-trial-conversions-and-drove-500k-in-revenue-with-pendo/) ## Monitor usage and deliver real-time support to lower costs Connect engineering work to business outcomes Combine usage, feedback, and NPS data to understand which products and features correlate with growth and retention so you can better prioritize R&D resources. Reduce customer support costs. Make informed roadmap decisions. ## Put customers at the center to derisk product decisions Make data-driven roadmap decisions. Lower the risk associated with roadmap bets by using quantitative and qualitative data to validate ideas before development and align decisions with user needs. Global Payments uses Pendo data to answer questions about users, validate hypotheses, and **make smarter decisions**. [Read the case study](https://www.pendo.io/customers/how-global-payments-uses-pendo-to-make-data-driven-decisions/) ## Resources for product teams ### Podcast **Hosted by Trisha Price** Candid conversations with product and tech leaders about the pivotal decisions that drive great products and the pressure that comes with it. [Listen to the podcast](https://www.pendo.io/hard-calls-podcast/) ### Certification **Free certification courses for product leaders** Get certified today! [Start Certification](https://www.pendo.io/certification-courses/) ### Resource **The playbook for AI-enhanced product management** [Read the playbook](https://www.pendo.io/resources/the-playbook-for-ai-enhanced-product-management/) ### Resource **10 questions you can answer with Pendo data** [Explore the resource](https://www.pendo.io/10-questions-you-can-answer-with-pendo-data/) ## Ready to see how Pendo can help your product team? “Pendo saved us on resources, saved us on money, and added a sense of uniformity to our applications.” – Kyle Strickland, SVP of Product at NBCUniversal [Get a Demo](https://www.pendo.io/demo-pendo/) ## How does Pendo help product teams understand user behavior? Pendo provides robust [product analytics software](https://www.pendo.io/product/features/product-analytics/) that allow product teams to monitor and analyze user interactions within their software. By tracking feature usage, user flows, and engagement patterns, teams can identify areas where users excel or encounter difficulties. These insights enable data-driven decision making and help teams prioritize feature development based on actual user needs. ## How does Pendo help reduce churn and improve retention? Pendo helps product teams identify behaviors that signal risk, such as low feature adoption or inactive users. By surfacing these patterns, teams can target at-risk cohorts with in-app guidance, education, or surveys to re-engage them. This proactive approach strengthens customer relationships and drives higher user retention. ## What KPIs can product teams measure with Pendo? With Pendo, teams can track the metrics that matter most to product success: feature adoption, active usage, user retention, time-to-value, and customer sentiment (NPS, CSAT). By tying these KPIs to initiatives, product managers can clearly demonstrate how product decisions influence business outcomes. ## In what ways can Pendo enhance in-app communication? Pendo offers in-app guidance and messaging tools that allow product teams to communicate directly with users within their software. In-app guides are particularly useful for onboarding new users, announcing product updates, or providing contextual assistance. By delivering timely and relevant messages, teams can improve user engagement and reduce reliance on external communication channels. ## How does Pendo facilitate the collection and management of user feedback? Pendo provides a centralized feedback management system that enables users to submit their thoughts and feature requests while using the product. With AI-powered feedback analysis, Pendo helps product teams identify trends, categorize requests, and prioritize features more efficiently. By combining qualitative insights with quantitative usage data, teams gain a deeper understanding of user sentiment and can make more informed product decisions. ## Can Pendo assist in aligning product development with business objectives? **Yes**, Pendo’s platform supports the creation of data-driven roadmaps that align product development with overarching business goals. By integrating user insights and feedback into the planning process, product teams can ensure that their initiatives contribute to customer satisfaction and business growth. ## Does Pendo integrate with tools in our existing stack (e.g., Jira, Salesforce, Slack, data warehouses)? Yes. Pendo integrates with the tools product teams rely on every day, including Jira, Salesforce, Slack, and leading data platforms. These integrations allow product insights, feedback, and engagement data to flow seamlessly into existing workflows, making it easier to prioritize work and demonstrate business impact without switching contexts.