# identity.md

## Organization Overview
- **Company Name:** Pendo
- **Mission:** Pendo provides a product experience platform that empowers software companies to understand product usage, gather user feedback, and guide users with in-app messaging, ultimately making software better.
- **Company Structure and Legal Entity:** Pendo.io, Inc., a Corporation.
- **Founded Date and Location:** Founded in 2013 in Raleigh, NC, US.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Todd Olson (Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Pendo operates as a product experience platform, offering solutions for product analytics, in-app guides, user feedback, session replay, product-led growth, digital adoption, and user onboarding.
- **Location(s) and Geographic Presence:** Headquartered at 150 Fayetteville Street, Suite 1400, Raleigh, NC 27601, US.
- **Key Partnerships and Affiliations:** Details forthcoming.